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Tag: publishing industry

Steven Carl Smith. An Empire of Print: The New York Publishing Trade in the Early American Republic

Steven Carl Smith. An Empire of Print: The New York Publishing Trade in the Early American Republic. University Park, PA: Pennsylvania State University Press, 2017. xvi, 244p. ISBN 9780271078519. US$ 99.95 (hardcover).

It has been roughly 35 years since Benedict Anderson posited a connection between “print culture” and the “imagined community” of American nationhood. In the meantime, this relationship between things material (print) and things imagined (nation) has, somewhat paradoxically, become both a widely-held assumption and an incredibly difficult connection to measure and prove. How do we know “nation” when we can’t see it, except for what we can see of its smaller, material parts? Landmark scholarly works on print culture in the early Republic such as Michael Warner’s Letters of the Republic (1990) and Trish Loughran’s Republic in Print (2007) have made considerable waves in the discipline with their varying accounts not only of how, but also when print created and shaped a national community.

Casey Brienza. Manga in America: Transnational Book Publishing and the Domestication of Japanese Comics

Casey Brienza. Manga in America: Transnational Book Publishing and the Domestication of Japanese Comics. London and New York: Bloomsbury Academic, 2016. xiii, 214p., ill. ISBN 9781472595874; 9781472595881. US $29.95 (paperback) / US $24.99 (EPUB eBook).

Throughout Manga in America, Casey Brienza makes a convincing case for the relevance of looking at manga as a case study in transnational publishing, bringing together contemporary topics for scholars in book publishing, comics publishing, and culture industries in general. Working primarily with qualitative information emerging from interviews with industry insiders, Brienza’s book presents an informative introduction followed by six topical chapters, a conclusion, a methodological appendix, and a helpful glossary.

Alison Baverstock, How to Market Books

Alison Baverstock. How to Market Books. 5th ed. London and New York: Routledge, 2015. xx, 471p., ill. ISBN 9780415727587. £29.99 (paperback).

How to Market Books is, as the title suggests, a practical guide for publishers and authors. It has been in print for over twenty years and is a well-established reference. The new edition takes into account extensive changes in the publishing industry over the past five years, and Baverstock places her discussion in a broader framework: “at times of great change it’s worth slowing down, isolating the theory behind practice and looking back for guidance on how previous generations solved problems” (xv).